Modern branding is not just simply confined to, a logo, tagline or even color but more of a fundamental necessity. It is your persona at work— yours beliefs, character, and perception of your enterprise. Leveraging an organization’s brand has never been more important, as customers today look for authenticity. They do not only consume material things, but experience narratives, values, and concepts behind such products.

Let’s explore how brands in India are shaping their identity and redefining the market with recent examples.

1.Tata Neu: Reinventing the Tata Legacy

While starting Tata Neu in 2022, Tata Group an Indian conglomerate was not only introducing an application but was writing a new chapter of its existence. Tata Neu is a calibrated merger of Tata’s digital and consumer verticals into a single app where it offers everything ranging from groceries to fashion, travel, insurance and more, from multiple brands.
The ‘You’ in Tata Neu is the convenience and reliability it offers a consumer in India who is looking for a lifestyle digital service. It builds on Tata’s goodwill with Indian homes and caters for the Millennial who want things with the ease of the click of a button. Tata Neu is all about evolution, about the great Tata group them adapting and keeping up with the world where convenience is the king.

2. Zomato: The Playful, Relatable Voice

The Indian food delivery app Zomato is a perfect example of how a brand can be created without taking itself too seriously and being as relatable as possible. Its social media accounts are deliberately funny and punny and have timely meme like tendencies, making it very much a brand that appeals to the millennial and Gen Z crowd.

Also in 2023, Zomato’s timely humour on social media, including their funny interactions with other food delivery apps, is still endearing the younger generation. The brand reflects the ‘You’ that many young Indians identify with: a dynamic, exciting, and socially networked way of existence.

Other than the focus on fun organized by Zomata, its vision such as avoiding the use of plastics during deliveries will help tap on the increased awareness amongst consumers about sustainable products. But here the prospect does not need just a pie; he wants to consume the seller’s values, which are dear to him.

Why Is Branding Important?

• Your brand helps set you apart from the competition.
• Your brand tells people about your business DNA.
• A strong brand helps customers know what to expect.
• Branding Opens Up New Revenue Channels
• Creates Trust Within The Marketplace
• Brand Defines the ‘You’ in Your Business

The best branding is built on a strong idea… an idea that you and your staff can hold on to, can commit to and can deliver upon.

Your brand needs to permeate your entire organization. When your organization is clear on the brand and can deliver on the promise of the brand, you will see tremendous fruit while building brand loyalty among your customer base.

Advertising is another component of branding, and advertising strategies will directly reflect the brand and its desired portrayal. Advertising techniques such as the use of promotional products from trusted companies such as Outstanding Branding make it easy to create a cohesive and appealing advertising strategy that plays well into your branding goals.

In today’s age of technology, digital marketing is required for almost every field, whether it is business, news portals, online learning platforms, e-commerce, and more. IN 2019, when the COVID-19 pandemic came, more people came to know the power of digital marketing. Many small businesses established their service online and started reaching their potential customer through digital marketing. Digital marketing can boost your presence in today’s digital world. Who doesn’t want visibility or growth or sales for their service? Everyone wants right? Digital marketing makes it possible and helps you to reach your target in n times speed than you are having at present.

Let’s explore the digital marketing trend you can’t ignore in 2021.

1. Chatbots

While visiting the website you might have noticed the pop-up on your desktop, ready to help the visitors with questions that use AI-based technology to do instant replies to the visitors. This is another important part of the digital marketing trend in 2021. Chatbots are available 24/7 are ready to respond anytime for a better experience for the visitors. Other than websites, chatbots are used in the application too. Online e-commerce use chatbots to find about the customers more, and the online service by Ola, Uber in India also uses chatbots on their application that helps passengers to track the location of the driver.

Chatbot in Digital Marketing

2.Video Marketing

Another emerging trend in 2021 for digital marketing is video marketing. Visuals are more attractive to anyone. The company prefers video marketing nowadays that attracts their potential customers.

 In past, there were very few platforms to promote your products through online video but currently, there are many platforms today with millions of users. Brand promotion through short videos or reels is a new trend where brands are trying to include special features in the video and gets the attention of their potential customer in 20-30 seconds videos. Tiktok, Instagram Reels, YouTube reels, Mx Takatak, and many more platforms are in the market for reels promotion.

3.The User-Generated Content

Customers are likely to trust customers more than brands. Simply it means, if the user is itself helping to generate content for the product, this will generate sales for the brand. The very famous company named GoPro started their campaign to advertise their product through UGC. They came up with challenges with proper hashtags for their product and the existing user started posting with that hashtags and indirectly the existing user generating content. User-generated content helps brands to make relationships better.

4.Visual Search by Google Lens

Many people in the future are going to search for their product online by visual by which they can get exact or similar kind of product and automatically land them to the relevant store, selling the searched product. Other than google lenses, there are Pinterest lens and CamFind.

Google Lens Marketing

5.Marketing with an influencer

A face-value influencer with huge followers can help you in 2021 to market because their word of mouth reaches many. Marketing with the influencer for the same niche as yours would target the audience for your niche and more likely to get your sales.

6.Marketing with Lead generation

 This might be the best and cheapest marketing strategy that is emerging in 2021. Lead generation is a way to reach directly to the potential customer. After generating leads, one can go and target that customer who is more inclined towards your product and more likely to buy your product.

7.Social Media Marketing

social media marketing

Social media presence helps in building the brand image overall. Having social media presence for your brand will also help in generating sales with a call to action on your page handle. Moreover, it is way more important because a brand can have an interaction with the customer. And interacting with the customer gives you feedback for the brand about the goods and bad, what’s need to upgrade in future, what they like, what kind of products they expect.

Here are some social media that you would go with for your brand presence for digital marketing:

Facebook

While talking about social media, Facebook is the first one that comes to my mind. Not only this happens to me but with almost everyone as Facebook is the old player in the digital marketing area. Marketers used to promote their product even now but it has more users than any other social media platform. There is a lot more feature for the only marketer, promoting advertised post or video within a specific location with a particular category of people that would be more interested in your kind of product.

LinkedIn

LinkedIn is all about professional and formal interaction social media among all the brilliant minds out there where people focus more on learning and engaging with a creative mind for the betterment of their career. Companies are using LinkedIn to find out the productive employee. But no doubt, there is the LinkedIn video were people are going to use as marketing in 2021.

Instagram

Instagram also comes with its best and is different from other features for the marketing section. You can create a handle for the shop with a call to action that allows your customer to reach you. Recent reel update on Instagram has made marketers promote with short content video. And IGTV for the long content video which is going to be useful that you can’t ignore in 2021.

8. SEO

The very fast-growing trend in the digital marketing world is SEO without a doubt. It tends to be a more valuable skill that one must know of. SEO really helps in increase the visibility of your brand. It literally increases the traffic to your website.

9.Email Marketing

Getting people email IDs by getting them to sign up through a blog is the best way today people are following. There is another one by using the freemium model, first providing free service to collect interest customer and then after collecting email for the customer and making them aware for your premium service. Those who are interested in getting free service might likely get impressed and want to purchase the premium one.

What do you think about the Digital Marketing Services strategy for 2021? Konnectogrow provides you the best digital marketing services in the  Netherlands. Let’s connect and discuss.