Modern branding is not just simply confined to, a logo, tagline or even color but more of a fundamental necessity. It is your persona at work— yours beliefs, character, and perception of your enterprise. Leveraging an organization’s brand has never been more important, as customers today look for authenticity. They do not only consume material things, but experience narratives, values, and concepts behind such products.

Let’s explore how brands in India are shaping their identity and redefining the market with recent examples.

1.Tata Neu: Reinventing the Tata Legacy

While starting Tata Neu in 2022, Tata Group an Indian conglomerate was not only introducing an application but was writing a new chapter of its existence. Tata Neu is a calibrated merger of Tata’s digital and consumer verticals into a single app where it offers everything ranging from groceries to fashion, travel, insurance and more, from multiple brands.
The ‘You’ in Tata Neu is the convenience and reliability it offers a consumer in India who is looking for a lifestyle digital service. It builds on Tata’s goodwill with Indian homes and caters for the Millennial who want things with the ease of the click of a button. Tata Neu is all about evolution, about the great Tata group them adapting and keeping up with the world where convenience is the king.

2. Zomato: The Playful, Relatable Voice

The Indian food delivery app Zomato is a perfect example of how a brand can be created without taking itself too seriously and being as relatable as possible. Its social media accounts are deliberately funny and punny and have timely meme like tendencies, making it very much a brand that appeals to the millennial and Gen Z crowd.

Also in 2023, Zomato’s timely humour on social media, including their funny interactions with other food delivery apps, is still endearing the younger generation. The brand reflects the ‘You’ that many young Indians identify with: a dynamic, exciting, and socially networked way of existence.

Other than the focus on fun organized by Zomata, its vision such as avoiding the use of plastics during deliveries will help tap on the increased awareness amongst consumers about sustainable products. But here the prospect does not need just a pie; he wants to consume the seller’s values, which are dear to him.

Why Is Branding Important?

• Your brand helps set you apart from the competition.
• Your brand tells people about your business DNA.
• A strong brand helps customers know what to expect.
• Branding Opens Up New Revenue Channels
• Creates Trust Within The Marketplace
• Brand Defines the ‘You’ in Your Business

The best branding is built on a strong idea… an idea that you and your staff can hold on to, can commit to and can deliver upon.

Your brand needs to permeate your entire organization. When your organization is clear on the brand and can deliver on the promise of the brand, you will see tremendous fruit while building brand loyalty among your customer base.

Advertising is another component of branding, and advertising strategies will directly reflect the brand and its desired portrayal. Advertising techniques such as the use of promotional products from trusted companies such as Outstanding Branding make it easy to create a cohesive and appealing advertising strategy that plays well into your branding goals.

You’ve probably have question that Is email marketing dead or  is Email Marketing Effective in 2024

Don’t buy into it. While some email marketing strategies are outdated, the channel itself continues to thrive.

Consider the following statistics:

• Active email accounts topped 5.6 billion in 2017 to 2026.
• 78% of marketers report continued increases in email engagement.
• For every $1 businesses spend on email marketing, they receive $42 in return.

Not only is email marketing alive and well, but it also offers significant benefits for your small business.

Benefits of using email marketing to market your small business

1.It’s affordable

No matter what new tactics or strategies arise in the next few years in the digital marketing world, one thing will always remain the same. Companies need to find tactics that allow them to maximize their marketing budget while still achieving their overall goals. Email marketing is one of the most cost-effective digital marketing strategies that you can use to reach and engage your target audience.

Average expected ROI is $42 for every $1 you spend on email marketing.

2. You can automate the email marketing process

Email automation will continue to be a major topic in the discussion of the importance of email marketing.There are a lot email marketing based platform where you can schedule your email to large audition. ex: Mailchimp

3. Build and organize your audiences before you launch

Don’t wait until you launch to start building an audience. Spread the word about your new business on social media with your landing page and you can use  Marketing CRM to organize your new contacts. The audience dashboard makes it easy to segment your new contacts, so you can personalize your marketing from the moment you start to socialize your business idea.

4.Increase brand awareness

Nope, social media isn’t the only platform that helps a company’s brand awareness. Possessing a customer or prospect’s email address means one thing: they showed a level of interest in your business. Email marketing gives you the ability to increase that interest level, that brand awareness, by staying top of mind.

This doesn’t mean to send four daily emails to every single customer. That’s actually a great way to get customers to hate you… Instead, try some email marketing that promotes your activeness in the local community. Too many times companies try to sell, sell, sell their products via email marketing, and completely ignore the brand awareness factor. By doing so, they’re also prohibiting the ultimate possibility of building customer trust and adding a sense of personality to their brand.

5. You can quickly and easily measure your email marketing efforts

The only way to know if a digital marketing tactic is working for your business is to measure the results. Yet another reason why your business needs email marketing by 2020 is because email marketing metrics are easy to track and measure over time.

With email marketing analytics, your business can see which users opened your emails, if they clicked any links, or if they took the desired action (or converted).

6.Everyone (almost) uses email

A Hubspot survey states that 91% of consumers use email. That alone should be enough to convince you to explore the tool. Unless your industry accounts for the remaining 9% (hint: it doesn’t), email presents an incredible opportunity to reach customers. Not only can you provide them with discounts, specials, new products and more, they can share and forward those emails to anyone they’d like. A good email marketing strategy is to encourage customers to share offers as much as possible.

Start Growing Your Business with Email Marketing

Now that you know the importance of email marketing and how your business can use it to grow, it’s time to start making a plan for implementation. If you don’t have any email marketing expert  then  Konnectogrow can help you for the same. Konnectogrow provides you the best digital marketing services in Pune and Noida, you can get the expert solution for your email marketing strategy.